US Bank App 05/06
Envisioning, co-creating and designing an app experience that earns the right to become central to our customers' lives.
01 Problem
The current app was outdated, slow, and unstable leaving customers frustrated, unable to complete tasks and not confident in their bank.
02 Goal
To develop the future mobile banking app that is more thank just a bank and is truly integral to customers' lives.
03 Solution
Build a mobile banking app for tomorrow’s customers and today’s. It should be both broad and deep, and it will need to be ever evolving to keep up with consumers’ needs.
Customer First
By putting the customer at the center of our practice, we drove incremental change that was rooted in needs and envisioned by wants. Through customer data, research and co-creation sessions, we were able to craft an exceptional mobile banking experience.
If that works, I’ll be so grateful with the bank for help me to stay without overdrafts, and I’ll have a better relationship with my money and the bank.
It makes me feel that the bank is informing me more and more about my activities plus seems like they really care. I feel like it's a person I can trust.
I think it would it makes it more personal and I think it makes me better at managing my money.