Experience Design Leader based in Atlanta
Hi, I’m Todd. I'm a customer obsessed design leader that builds + leads teams to craft effective + impactful brand experiences.
Target
Design, Brand + Experience Innovation
Being at Target for over 11 years, I had the unique opportunity to not only grow with the company, but help lead the start of it’s digital transformation. The Target brand necessitated a constant push to evolve and innovate in the digital space - engaging and immersive experiences were a must! Over the years, by leadership in digital experiences and campaigns grew to lead teams and ultimately a long term digital experience transformation vision. Along with, and based on my leadership with the experience vision, I moved into traditional marketing to help lead, direct and evangelize a digital transformation, responsible for creation of and connecting broadcast, store signage, print and digital.
- Digital Experience Vision (coming soon)
- Digital Brand Experiences (coming soon)
- Brand Advertising
The Home Depot
Rich Experiences + Omnichannel Extension
My time at The Home Depot aligned with digital growth and ecommerce emergence that required exceptional design to help drive growth. I re-built and led the user experience to team to replatform the core, from navigation, to search, product detail pages and everything in between, helping drive multiyear growth over 30% for multiple years. Building upon the .com growth, I led the team to design top rated mobile experiences that grew accolades form google and customers alike. Rounding out the digital transformation, we branched into bridging the physical and digital gap with immersive in store experiences to connect and aid the customer wherever and whenever they needed help.
- Appliance Kiosk
- Extended Aisle (coming soon)
- Digital Experience Vision (coming soon)
- Digital Brand Experiences (coming soon)
- Ecommerce (coming soon)
- App Design (coming soon)
CoX COMMUNICATIONS
Customer + Data Driven Design
In my time at Cox, I’ve furthered my experience and deepened my knowledge on driving user centered design through customer research, utilizing user data and insights and the Design Thinking process. This has enabled me to lead, guide and mentor my team to do the same, resulting in high preforming experiences that consistently meet and exceed user expectations.
- Design Thinking Practice
- Digital Redesign (coming soon)
- Customer Journey Strategy (coming soon)
- Enterprise tools (coming soon)
- Enterise Innovation (coming soon)
- UX Research (coming soon)
US Bank
Co-creation + Guided Innovation
Utilizing my strong background in research and voice of customer, I evolved and drove process to gain deeper insights and co-create solutions with customers and business partners. This approach resulted in strongly defined, and customer informed, problems to solve and allowed the team to explore new avenues of solutioning that lead to many innovations across the customer’s digital journey. I led teams that reinvented the app and the .com experience to expand the financial guidance and everyday integration into customers lives with personal insights, financial guidance and expanded voice control.
- App redesign
- .com redesign
- Design Thinking (coming soon)
- Co-Creation (coming soon)
- Voice Assistant (coming soon)
State Farm
Maturing Design to Drive Growth
My time at State Farm has been about growing and maturing the experience design team. From process, data and customer obsession to strong design principles, I’ve been able to enrich the teams through inspiration, guidance and mentorship. These advances have boosted team moral, seen idea and solution growth and have driven double digital growth in quoting and purchase of core insurance products. In addition to commerce growth, I’ve pushed for short and long term innovation that has set a vision to where the digital customer experience can grow to better meet the needs of the customer.
- Digital Experience Vision (coming soon)
- Design Thinking (coming soon)
- Vision to Delievery (coming soon)
- .com Redesign (coming soon)
- Enhanced Quoting (coming soon)
— I lead teams the build customer obsessed solutions and experiences that drive business value.
I am an award-winning experience designer leader from Atlanta, in the business of creating unforgettable digital and omnichannel experiences.
I have over 20 years of digital and experience leadership in fortune 50 retail, service and financial brands.
Stanford D School trained design thinking leader who has built and led design thinking teams to grow customer obsession and co-creation as part of the creative process.
My experience with top brick and mortar retailers and strong service based companies has led me to drive innovation with the connection of multiple channels along the customer journey.
Working with top brands, I've lead digital and traditional campaigns, as well as product design innovation that is rooted in strong design principles and execution to drive change.
I've built, mentored and grown top talent teams that have not only outperformed their competition but built lasting memorable connections that persist over time.